Tools

BGO2 Tools

PDF guides and Excel spreadsheets, already filled in with a complete example, for you to apply in your business. Free, by Bruno Gomes. The guide and spreadsheet are currently in Portuguese.

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Guide for every business

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Free diagnostic

Find the bottleneck in 60 minutes

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Branding

Understanding the Customer

Customer personas and journey maps in your buyers' own words, highlighting exactly where they drop off.

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CRM & Data

Data Model

A simple framework so marketing and sales finally speak the same numbers.

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CRM & Data

Performance Tracking

Targets, a one-page dashboard, and the 30-minute weekly meeting that drives decisions.

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CRM & Data

CRM and Customer Base

Maximize value from existing buyers: an organized customer base, RFM segmentation, and customer base testing.

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Leadership

Marketing Plan

From annual to monthly on one page: focused bets, quarterly budgets, and a monthly execution plan.

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Growth & Revenue

Media Plan

How much you can afford to pay per customer, where to invest, and how to track your budget.

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Leadership

Strategic Planning

Where it stands, where it is heading, how it will win, and what it will say no to. On one page.

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Growth & Revenue

Inbound Marketing

Attract, convert, nurture, and sell without relying solely on ads.

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CRM & Data

Referrals (Member Get Member)

Turn satisfied customers into your cheapest, most reliable channel.

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Social & Content

SEO

SEO fundamentals for non-technical leaders, including the local SEO shortcut.

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Social & Content

GEO

How to get found and cited by ChatGPT, Gemini, and other AIs.

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Growth & Revenue

ABM

Marketing and sales jointly choose the accounts that matter most.

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Growth & Revenue

Paid Media

Google, Meta, LinkedIn, and TikTok Ads evaluated by what actually matters: customers.

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Social & Content

Social Media

Five content pillars, an achievable calendar, and customer service that turns DMs into orders.

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Social & Content

Content Marketing

A content system: from customer questions to pillar content and its derivatives.

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Branding

Purpose, positioning, and promise, backed by the brand coherence test.

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Guides by industry

Services Guide

For clinics, schools, professional firms, and consultancies: from first contact to a fully booked schedule.

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Guides by industry

E-Commerce Guide

For online stores: order economics, the funnel, and repeat purchases.

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Guides by industry

Guide for Digital Product Creators

For courses, mentorships, and communities: funnels, product ladders, and students who stay.

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Guides by industry

Guide for Industrial Companies

For industrial companies: pipeline visibility, specifiers, and distributors.

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Guides by industry

Guide for Independent Professionals

For doctors, lawyers, dentists, and other professionals: authority, a predictable calendar, and referrals.

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Guides by industry

Guide for Every Business

The starting point: the audit of the six fronts, the funnel bottleneck, and which kit to deploy first.

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Leadership

Partner Evaluation Matrix

20 questions, weights, and deal-breakers to choose an agency, consultant, or marketing leader.

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Calculators and self-assessments

Impact material · Branding

What does a brand without meaning cost?

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Impact material · CRM & Data

Hidden revenue calculator for your customer base

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Impact material · Growth & Revenue

The true cost of acquisition and discounting

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Impact material · CRM & Data

Checklist: numbers you can trust

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Impact material · AI & Automation

Risks of AI without governance

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Impact material · Social & Content

Visibility audit

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Impact material · Branding

Cost of journey breakdowns

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Impact material · Growth & Revenue

Funnel Leakage

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Self-assessment · Branding

Inside-Out Brand Self-Diagnostic

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Self-assessment · Growth & Revenue

Unit Economics Calculator

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Self-assessment · CRM & Data

Customer Base X-Ray

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Self-assessment · AI & Automation

AI Readiness Map

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Self-assessment · Social & Content

Social Presence Audit

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Quick materials

Free material

Where does your growth stall?

A practical 60-minute diagnostic to run with your leadership team. Walk away with your bottleneck, the evidence, and a 7-day plan.

BGO2 Tools

Guide for every business

Find the bottleneck in 60 minutes

Understanding the Customer

Data Model

Performance Tracking

CRM and Customer Base

Marketing Plan

Media Plan

Strategic Planning

Inbound Marketing

Referrals (Member Get Member)

SEO

GEO

ABM

Paid Media

Social Media

Content Marketing

Branding

Services Guide

E-Commerce Guide

Guide for Digital Product Creators

Guide for Industrial Companies

Guide for Independent Professionals

Guide for Every Business

Partner Evaluation Matrix

Calculators and self-assessments

What does a brand without meaning cost?

Hidden revenue calculator for your customer base

The true cost of acquisition and discounting

Checklist: numbers you can trust

Risks of AI without governance

Visibility audit

Cost of journey breakdowns

Funnel Leakage

Inside-Out Brand Self-Diagnostic

Unit Economics Calculator

Customer Base X-Ray

AI Readiness Map

Social Presence Audit

Quick materials

Where does your growth stall?

Black Friday without burning margin

Black Friday for existing customers

Where does your growth stall?