Impact material · Branding
Cost of journey breakdowns
A calculator to quantify customer journey breakdowns in R$: delays, inaccurate information, unresolved support. What they cost in lost customers and rework.
Who it is for: Partners, operations, customer support, and marketing. · Time: 40 minutes to pull the numbers and fill it out.
The guide and spreadsheet are currently in Portuguese.
You need this material if…
- The same complaints surface every month.
- Customer support spends all day putting out fires.
- You do not know how many customers ran into issues over the past year.
- NPS or reviews dropped with no clear explanation.
What you get
- How many customers experience breakdowns each year.
- How much revenue you lose from customers who stop buying.
- How much it costs to handle and fix these breakdowns.
- The total cost, three scenarios, and initial steps.
- PDF guide and Excel spreadsheet with a completed example (in Portuguese)