Leadership
Companies that know what future they are betting on make decisions faster.
A lean strategic plan: where the business stands, where it is heading, how it will win, and what it will say no to. On one page.
PDF guide (24 pages) + Excel spreadsheet · Free
The guide and spreadsheet are currently in Portuguese.
Who it is for
- The company is growing, but no one can say where it is heading.
- Every partner has a different priority.
- Every new opportunity turns into a project.
- The annual plan is just a revenue target.
- There is no list of what the company will not do.
What you get
The PDF guide
24-page PDF guide with an end-to-end example: The architecture · Diagnostic · SWOT and cross-analysis · Scenarios and bridge · One-page map · OKRs · Initiatives · Risks and rituals. Concludes with the one-page example, common mistakes, a glossary, and a first-days checklist.
The Excel spreadsheet
Excel spreadsheet with 8 connected tabs, pre-filled with an example (Grupo Horizonte, a food distributor for restaurants): Diagnostic · SWOT · Scenarios and bridge · Map · OKRs · Initiatives · Risks · Dashboard. Simply replace the yellow cells with your numbers and the rest calculates automatically, complete with green, yellow, and red status indicators.
How to use it
- 1
Run a SWOT backed by evidence
strengths, weaknesses, opportunities, and threats, each backed by a fact.
- 2
Fill out the one-page map
where to play, how to win, and what to say no to.
- 3
Track your strategic scoreboard
a handful of metrics, reviewed every quarter.
What changes in your business
Partners and leadership start making decisions using the same criteria. Opportunities that do not fit the strategy are rejected faster, and focus shows up in the results.
Frequently asked questions
How long does a lean strategic plan take?
The kit proposes a one-day workshop with leadership, plus quarterly reviews.
What is FOFA?
It is the Portuguese acronym for SWOT analysis: strengths, weaknesses, opportunities, and threats. In this kit, every item must be backed by evidence.
What is the difference between a strategic plan and a marketing plan?
Strategic planning defines where the business is heading and what it says no to. The marketing plan translates that into strategic bets, budget, and actions.
Other tools on this front
Free material
Where does your growth stall?
A practical 60-minute diagnostic to run with your leadership team. Walk away with your bottleneck, the evidence, and a 7-day plan.