Growth & Revenue

Stop measuring campaigns by clicks. Measure them by customers.

How Google, Meta, LinkedIn, and TikTok Ads work in practice, how to structure campaigns, and how to verify if paid media is actually acquiring customers.

PDF guide (22 pages) + Excel spreadsheet · Free

The guide and spreadsheet are currently in Portuguese.

Who it is for

You invest in ads without knowing how many customers they actually generate.
Your reports highlight reach, clicks, and CPL, but say nothing about revenue.
Every campaign mixes up objective, audience, and offer.
You boost posts and call it a strategy.
Costs keep rising and no one can explain why.

What you get

The PDF guide

PDF guide (22 pages) with an end-to-end practical example: Architecture · Break-even ROAS · Structure · Tracking · Funnel by campaign · Testing · Weekly routines and rules. Closes with a one-page summary example, common mistakes, a glossary, and a first-few-days checklist.

The Excel spreadsheet

Excel spreadsheet with 7 connected tabs, pre-filled with an example (Vela Moda, women's fashion e-commerce): Break-even ROAS · Structure · UTMs · Funnel · Testing · Weekly routine · Dashboard. Replace the yellow numbers with your own and the rest calculates automatically, complete with green, yellow, and red status flags.

How to use it

1
Structure your campaigns
one objective, one audience, and one offer per campaign.
2
Test with clear hypotheses
one test at a time, measured by cost per customer.
3
Track the funnel by campaign
from click to customer, not just to the lead.

What changes in your business

You finally see which campaigns bring in customers and which just bring clicks, channeling budget where it actually drives results.

Frequently asked questions

What is the difference between CPL and CAC?

CPL is the cost per lead (contact). CAC is the customer acquisition cost. A low CPL can easily mask a high CAC.

Which paid media channel is best?

It depends on its role: search captures active intent, social generates demand, and LinkedIn reaches B2B decision-makers. The kit breaks down the role of each.

Is boosting posts a strategy?

Rarely. Without a defined objective, audience, and offer, boosting buys reach, not customers.