Guides by industry
In industrial B2B, the buyer is not always the one choosing the product.
Digital marketing, growth, RevOps, and CRM for industrial companies: long-cycle B2B sales, specifiers, distributors, and full pipeline visibility.
PDF guide (21 pages) + Excel spreadsheet · Free
The guide and spreadsheet are currently in Portuguese.
Who it is for
- Sales depend on the personal relationships of a handful of reps.
- You have no clear view of what will actually close this quarter.
- Distributors are closing sales, but you have no visibility into the end buyer.
- Specifiers do not understand your technical differentiators.
- Marketing runs trade shows and prints catalogs without measurable ROI.
What you get
The PDF guide
21-page PDF guide featuring an end-to-end practical case study: The architecture · Weighted pipeline · Forecasting · Sales reps · Specifiers · Trade shows · 90-day plan. Wraps up with a one-page summary, common pitfalls, a glossary, and a launch checklist.
The Excel spreadsheet
7-tab linked Excel workbook pre-loaded with a live example (Metalúrgica Forte, custom metal components): Pipeline · Forecast · Sales Reps · Specifiers · Trade Shows · 90-Day Plan · Dashboard. Replace the yellow input cells with your data, and the rest updates automatically with green, yellow, and red status indicators.
How to use it
- 1
Put your pipeline in plain sight
every deal tracked by stage, value, win probability, and next step.
- 2
Structure your distributor network
track who sells what, to whom, and how often.
- 3
Follow the 90-day plan
pipeline first, then specifiers and partner channels.
What changes in your business
Sales no longer live in the heads of a few reps: your pipeline becomes predictable, and marketing finally shows real ROI.
Frequently asked questions
Does digital marketing work for industrial manufacturing?
Yes, especially to get discovered by specifiers and buyers, generate qualified pipeline, and empower distributors.
How do you accurately forecast quarterly revenue?
With an updated pipeline tracking deal value and stage probabilities, reviewed on a weekly cadence.
How do you engage specifiers?
With high-value technical content, visibility across their research channels, and consistent relationship building, not just at trade shows.
Other tools on this front
Free material
Where does your growth stall?
A practical 60-minute diagnostic to run with your leadership team. Walk away with your bottleneck, the evidence, and a 7-day plan.