Free material · Bruno Gomes
Black Friday for existing customers
Champions, high-potential, at-risk, and dormant: what to offer each segment of your customer base.
The guide and spreadsheet are currently in Portuguese.
The value of your customer base
You already paid the CAC for existing customers. A reward is not a discount: it is early access, something exclusive, a post-purchase surprise. A discount buys the next sale; delight buys the next decade.
How to use it
Identify your customer segments and decide what to offer each one.