BGO2 Inteligência Digital

Growth & Revenue

Get found by those who are already searching.

Attract, educate, and convert customers through content and relationship building instead of interruption. From the first click to the sale.

PDF guide (22 pages) + Excel spreadsheet · Free

The guide and spreadsheet are currently in Portuguese.

Cover of the tool Inbound Marketing

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Who it is for

  • You rely 100% on ads to generate leads.
  • When paid media stops, leads stop.
  • Prospects take too long to decide and disappear halfway through.
  • You create content, but it does not generate leads.
  • Marketing delivers leads and Sales complains about quality.

What you get

The PDF guide

22-page PDF guide with an end-to-end example: The architecture · Customer questions and content · Lead magnets · Nurturing · Lead scoring · Funnel · SLA between teams. Concludes with the one-page example, common mistakes, a glossary, and a first-days checklist.

The Excel spreadsheet

Excel spreadsheet with 7 connected tabs, pre-filled with an example (Contábil Prime, an accounting firm for small service businesses): Questions · Lead magnets · Nurturing · Lead scoring · Funnel · SLA · Dashboard. Simply replace the yellow cells with your numbers and the rest calculates automatically, complete with green, yellow, and red status indicators.

How to use it

  1. 1

    List customer questions

    every question becomes content and an entry point.

  2. 2

    Build your nurture sequence

    an email sequence for prospects who are not yet ready to buy.

  3. 3

    Track your inbound funnel

    visits, contacts, qualified leads, and sales.

What changes in your business

You build a channel that keeps generating leads even when paid media stops, bringing in prospects who are better informed and ready to talk.

Frequently asked questions

What is inbound marketing?

It means attracting customers with valuable content and relationships instead of interrupting them with ads. People come to you because they searched for an answer.

Does inbound replace paid media?

No. The two complement each other. Inbound reduces your reliance on ads and lowers media costs over time.

How long does it take for inbound to deliver results?

The initial workflow goes live in 30 days. Lead volume grows over several months as your content gets found.

Other tools on this front

Cover: Where does your growth stall?

Free material

Where does your growth stall?

A practical 60-minute diagnostic to run with your leadership team. Walk away with your bottleneck, the evidence, and a 7-day plan.

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This site is protected by reCAPTCHA, and Google's Privacy Policy and Terms of Service apply.