Social & Content
Followers don't pay the bills. Relationships do.
How to use Instagram, LinkedIn, TikTok, and YouTube to build trust and drive business, with a straightforward editorial line and an achievable calendar.
PDF guide (21 pages) + Excel spreadsheet · Free
The guide and spreadsheet are currently in Portuguese.
Who it is for
- You post just to stay active.
- You celebrate likes without knowing if anyone ever became a customer.
- Every post tackles a completely different topic.
- Inbound messages on social take too long to get answered.
- You are on every platform and performing well on none.
What you get
The PDF guide
PDF guide (21 pages) with an end-to-end practical example: Architecture · Audience and pillars · Formats and calendar · Idea bank and scripts · Performance by post · The month in numbers · DM workflow and routine. Closes with a one-page summary example, common mistakes, a glossary, and a first-few-days checklist.
The Excel spreadsheet
Excel spreadsheet with 7 connected tabs, pre-filled with an example (Ateliê Lume, handcrafted ceramic tableware): Pillars · Calendar · Idea bank · Performance by post · Month over month · DM service · Dashboard. Replace the yellow numbers with your own and the rest calculates automatically, complete with green, yellow, and red status flags.
How to use it
- 1
Define your 5 pillars
behind the scenes, product, real-world use, education, and offers, with the right ratio for each.
- 2
Build your monthly calendar
an achievable cadence, not an ideal one, with ideas scored and selected.
- 3
Track all the way to the sale
saves, direct messages, and orders, not just reach.
What changes in your business
Social media stops being an obligation and becomes a relationship channel that drives real customer conversations.
Frequently asked questions
How many social platforms should I be on?
Only the ones your customers use to make decisions. It is far better to do well on one or two than fail across all of them.
What is an editorial line?
It is the set of topics your brand covers consistently. The kit organizes them into clear pillars.
How do you measure social media ROI?
Beyond reach, track conversations started, leads generated, and customers won through social channels.
Other tools on this front
Free material
Where does your growth stall?
A practical 60-minute diagnostic to run with your leadership team. Walk away with your bottleneck, the evidence, and a 7-day plan.