Self-assessment · Growth & Revenue
Unit Economics Calculator
A unit economics calculator to decide where to invest: LTV, CAC, LTV/CAC, payback, and profitability per customer, overall and by channel.
Who it is for: Partners, finance, marketing, and growth. · Time: One hour to pull the numbers and fill it out.
The guide and spreadsheet are currently in Portuguese.
You need this material if…
- You don't know what a customer is worth over the lifetime of the relationship.
- The marketing budget is set as a percentage of revenue, not by customer economics.
- All channels are evaluated the same way.
- You don't know how many months it takes for a customer to break even on their acquisition cost.
What you get
- LTV, CAC, LTV/CAC, and payback period.
- The return from each customer over the course of the relationship.
- The breakdown by channel, with clear guidance on where to invest.
- Optimization scenarios and immediate next steps.
- PDF guide and Excel spreadsheet with a completed example (in Portuguese)