Social & Content
People now ask AI. Does it cite you?
GEO (Generative Engine Optimization) is the process of getting found and cited by ChatGPT, Gemini, Claude, Perplexity, and Google AI Overviews.
PDF guide (20 pages) + Excel spreadsheet · Free
The guide and spreadsheet are currently in Portuguese.
Who it is for
- You have never asked AI about your market to see who shows up.
- Your website doesn't directly answer customer questions.
- Your company is barely mentioned on third-party websites.
- Your business information across the web is inconsistent.
- Your competitors appear in AI answers, and you don't.
What you get
The PDF guide
PDF Guide (20 pages), featuring an end-to-end practical example: Architecture · Audit · Standard identity · Answer pages · Mentions · Structured data and crawlability · Tracking. Wraps up with a one-page summary, common mistakes, a glossary, and a first-days checklist.
The Excel spreadsheet
Excel spreadsheet with 7 connected tabs, pre-filled with an example (Orbe Consultoria Tributária, tax consultancy for mid-sized companies): Audit · Identity · Pages · Mentions · Data and access · Tracking · Dashboard. Simply replace the yellow figures with your own and the rest calculates automatically, complete with green, yellow, and red status indicators.
How to use it
- 1
Audit the AIs
ask ChatGPT, Gemini, and Perplexity your customer's questions and note who shows up.
- 2
Standardize your identity
consistent name, description, and details everywhere.
- 3
Create answer pages
every critical question answered directly, backed by proof.
What changes in your business
You go from invisible in AI answers to the cited source whenever customers search your market.
Frequently asked questions
What is GEO?
Generative Engine Optimization (GEO): the practice of making content easy for AI tools to find, understand, and cite.
Does GEO replace SEO?
No. GEO relies on a strong SEO foundation, because many AI platforms search the web before answering.
How do I know if my company appears in AI tools?
Ask the questions your customer would ask and note whether your brand gets cited. The kit includes the audit spreadsheet.
Other tools on this front
Free material
Where does your growth stall?
A practical 60-minute diagnostic to run with your leadership team. Walk away with your bottleneck, the evidence, and a 7-day plan.