Free material · Bruno Gomes
Black Friday without burning margin
The 4 ways to sell more without giving unnecessary discounts, with examples for retail, services, B2B, and SaaS.
The guide and spreadsheet are currently in Portuguese.
The math nobody does
Required sales = margin ÷ (margin - discount). With a 40% margin and a 20% discount, you need to sell twice as much just to make the same profit.
What you get
The 4 approaches, with examples by business model:
- Deliver more for the same price
- Discounts only with a trade-off
- Reward existing customers
- Address the objection instead of dropping the price
How to use it
Pick ONE approach to test this Black Friday and track margin, not just revenue.