Self-assessment · Branding
Inside-Out Brand Self-Diagnostic
A five-layer self-diagnostic, from the inside out: meaning, people and culture, experience, communication, and measurement. Twenty questions, a score for each layer, and a 90-day plan.
Who it is for: Partners and leaders across marketing, people, operations, and customer service. · Time: One hour to complete, ideally as a team, plus one hour for the plan.
The guide and spreadsheet are currently in Portuguese.
You need this material if…
- The team cannot explain the brand promise in a single sentence.
- Communication promises one thing, while the experience delivers another.
- You invest in campaigns, but the brand is not remembered by name.
- No one measures eNPS, NPS, brand search volume, or share of voice.
What you get
- The score for each of the five layers.
- The brand's maturity level.
- Which layer to start with.
- A 90-day plan with action items by layer.
- PDF guide and Excel spreadsheet with a completed example (in Portuguese)