Social & Content
Great content answers the question before it is asked.
How to plan, produce, and repurpose content that helps buyers decide: from the right topic to format, distribution, and measurement.
PDF guide (22 pages) + Excel spreadsheet · Free
The guide and spreadsheet are currently in Portuguese.
Who it is for
- You produce content, but it does not generate leads or revenue.
- Topics come from internal assumptions, not your customers.
- Every piece of content is built from scratch and used only once.
- There is no clear owner and no editorial calendar.
- You have no idea which content actually drove sales.
What you get
The PDF guide
22-page PDF guide with an end-to-end example: Architecture · Questions · Pillar Content · Derivatives & Calendar · Distribution · Results · Month-by-Month Routine. Concludes with a one-page summary, common pitfalls, glossary, and day-one checklist.
The Excel spreadsheet
Excel workbook with 7 linked tabs, pre-filled with an example (Fluxo RH, payroll, time-tracking, and HR management software): Questions · Pillar Content · Derivatives · Distribution · Results · Month-by-Month · Dashboard. Replace the yellow cells with your numbers and the rest calculates automatically, complete with green, yellow, and red status indicators.
How to use it
- 1
Build your question bank
what customers ask across sales calls, support tickets, search, and communities.
- 2
Produce one pillar asset at a time
and repurpose it into ten derivatives across every channel, including sales enablement.
- 3
Track all the way to revenue
traffic, leads, pipeline opportunities, and closed deals influenced by each piece of content.
What changes in your business
Less effort, more impact: every piece of content stems from a real question and gets repurposed repeatedly, helping buyers make decisions.
Frequently asked questions
How much content should we produce?
Just enough to stay consistent. The kit prioritizes utility and repurposing, not sheer volume.
What is pillar content?
It is an in-depth asset on a core topic (an article, video, or masterclass) that feeds multiple smaller formats across different channels.
How do you know if content actually helps close sales?
Track which content buyers engaged with before converting, and ask your sales team which materials help close deals.
Other tools on this front
Free material
Where does your growth stall?
A practical 60-minute diagnostic to run with your leadership team. Walk away with your bottleneck, the evidence, and a 7-day plan.