Guides by industry
Business and customer. One organism.
The starting point for any business: an audit of the six growth fronts, the funnel bottleneck, which kit to deploy first, the ten essential metrics, and a 90-day plan.
PDF guide (20 pages) + Excel spreadsheet · Free
The guide and spreadsheet are currently in Portuguese.
Who it is for
- The company promises one thing, and the customer experiences another.
- Revenue grows, but customers complain more or churn.
- Ad spend climbs, but results stay flat.
- Vendors that don't communicate and data no one trusts.
- Everything feels urgent, and you don't know what to tackle first.
What you get
The PDF guide
PDF guide (20 pages), with an end-to-end practical example: Architecture · Audit · Bottleneck · Kit roadmap · Essential metrics · 90-day plan and operating cadence. Concludes with a one-page summary, common mistakes, a glossary, and a first-days checklist.
The Excel spreadsheet
Excel spreadsheet with 6 interconnected tabs, pre-filled with an example (Ótica Bela Vista, two physical stores and an e-commerce site): Audit · Bottleneck · Kit roadmap · Essential metrics · 90-day plan · Dashboard. Replace the yellow cells with your numbers and the rest calculates automatically, complete with green, yellow, and red status indicators.
How to use it
- 1
Audit the six fronts
Leadership, Branding, Social & Content, Growth & Revenue, CRM & Data, and AI & Automation, scored from 0 to 4.
- 2
Identify the funnel bottleneck
compare each conversion stage, from awareness to repeat purchase, against industry benchmarks.
- 3
Follow the kit roadmap and the 90-day plan
Two fronts at a time, starting with the weakest.
What changes in your business
You find out where to start and avoid spreading your efforts across everything at once.
Frequently asked questions
Which kit should I start with?
This one. The six-front diagnostic reveals your bottleneck, and the roadmap points to the right kit for your situation.
What is the growth organism?
It is BGO2's vision that business and customer grow together, with six fronts working as a single system: Leadership, Branding, Social & Content, Growth & Revenue, CRM & Data, and AI & Automation.
Does it work for any business?
Yes. It is the core framework. For specific models, we have dedicated guides for services, e-commerce, digital products, manufacturing, and independent professionals.
Other tools on this front
Free material
Where does your growth stall?
A practical 60-minute diagnostic to run with your leadership team. Walk away with your bottleneck, the evidence, and a 7-day plan.