Impact material · CRM & Data
Hidden revenue calculator for your customer base
A calculator to discover how much cash is sitting idle in your customer base: lapsed buyers and active customers who could be buying more often.
Who it is for: Partners, marketing, CRM, and sales. · Time: 30 to 40 minutes to pull the numbers and fill it out.
The guide and spreadsheet are currently in Portuguese.
You need this material if…
- More than half of your registered customers haven't purchased in over 12 months.
- There is zero communication after the first purchase.
- You cannot tell who your best customers are.
- Campaigns to your existing customer base are identical for everyone.
What you get
- How many customers are inactive and what they are worth.
- How much revenue your active base could generate with slightly higher frequency.
- The hidden revenue and margin in your customer base, year by year.
- Three recovery scenarios and your first steps.
- PDF guide and Excel spreadsheet with a completed example (in Portuguese)