Impact material · Growth & Revenue
The true cost of acquisition and discounting
A calculator to uncover what it really costs to win a customer once you add up team, tooling, agency fees, and first-order discounts.
Who it is for: Partners, finance, marketing, and growth. · Time: 30 minutes to complete the calculator.
The guide and spreadsheet are currently in Portuguese.
You need this material if…
- You evaluate campaigns solely by cost per purchase or platform ROAS.
- First orders almost always use a discount coupon.
- Sales are growing, but cash flow isn't keeping up.
- Nobody knows the per-customer cost of your acquisition team and tooling.
What you get
- Media CAC vs. true CAC, with every cost included.
- The cost of discounts per new customer.
- Bottom-line results on the first order and over 12 months.
- The hidden annual cost and three recovery scenarios.
- PDF guide and Excel spreadsheet with a completed example (in Portuguese)