Impact material · Growth & Revenue
Funnel Leakage
A calculator to measure how much money leaks between marketing and sales: untouched leads, delayed follow-ups, and unanswered proposals.
Who it is for: Partners, marketing, sales, and RevOps. · Time: 40 minutes to pull the numbers and fill it out.
The guide and spreadsheet are currently in Portuguese.
You need this material if…
- Leads wait more than 24 hours for first contact.
- Marketing and sales disagree on what makes a qualified lead.
- Proposals go unanswered after they are sent.
- There is no single source of truth for leads and opportunities.
What you get
- How many leads go without timely contact each year.
- How many sales are lost to delays and lack of follow-up.
- The revenue leaking from your funnel each year.
- Three recovery scenarios and your first steps.
- PDF guide and Excel spreadsheet with a completed example (in Portuguese)