Social & Content
If they search and can't find you, they buy from someone else.
SEO fundamentals (search engine optimization) for non-technical leaders: how Google decides who ranks and what to do on your site.
PDF guide (21 pages) + Excel spreadsheet · Free
The guide and spreadsheet are currently in Portuguese.
Who it is for
- You don't show up when someone searches for your service in your city.
- Your website looks great, but nobody finds it through Google.
- You don't know which search queries lead people to you.
- Your Google Business Profile is incomplete.
- Every single website visit comes from paid ads.
What you get
The PDF guide
PDF Guide (21 pages), featuring an end-to-end practical example: Architecture · Keywords · Page map · Technical SEO · Local SEO · Content and links · Tracking. Wraps up with a one-page summary, common mistakes, a glossary, and a first-days checklist.
The Excel spreadsheet
Excel spreadsheet with 7 connected tabs, pre-filled with an example (Móveis Carvalho, solid wood furniture manufacturer): Keywords · Page map · Technical SEO · Local SEO · Content · Tracking · Dashboard. Simply replace the yellow figures with your own and the rest calculates automatically, complete with green, yellow, and red status indicators.
How to use it
- 1
List the search queries that drive customers
the exact terms buyers type, not what you wish they typed.
- 2
Build your page map
one dedicated page for every critical search term.
- 3
Run the technical and local checklist
website, Google Business Profile, and customer reviews.
What changes in your business
You start showing up for people already searching for what you sell, driving traffic that doesn't rely on paid media.
Frequently asked questions
What is SEO?
It is the optimization of your website to appear in Google and other search engine results when someone searches for what you offer.
How long does SEO take to deliver results?
Basic adjustments and your Google Business Profile can drive impact within weeks. Top rankings for competitive terms take months.
What is local SEO?
It means ranking in local searches, especially on Google Maps. For local businesses, it is usually the fastest path to results.
Other tools on this front
Free material
Where does your growth stall?
A practical 60-minute diagnostic to run with your leadership team. Walk away with your bottleneck, the evidence, and a 7-day plan.