Guides by industry
Selling is not enough. Every order must generate cash.
Digital marketing, growth, RevOps, and CRM for online stores: order economics, store funnels, media that pays for itself, and repeat purchases.
PDF guide (21 pages) + Excel spreadsheet · Free
The guide and spreadsheet are currently in Portuguese.
Who it is for
- Revenue goes up, but cash does not.
- Sales only happen with coupons.
- You don't know what is left of an order once all costs are paid.
- Almost every sale depends on paid ads.
- Few customers buy a second time.
What you get
The PDF guide
PDF Guide (21 pages) with a complete end-to-end example: The architecture · Order economics · Weekly funnel · ABC analysis · Repurchase cohorts · Channels · 90-day plan. Concludes with a one-page summary example, common mistakes, a glossary, and a first-days checklist.
The Excel spreadsheet
Excel spreadsheet with 7 connected tabs, pre-filled with an example (Casa Pura, online bed, bath, and linen): Order economics · Weekly funnel · ABC analysis · Cohorts · Channels · 90-day plan · Dashboard. Swap the yellow cells with your numbers and the rest calculates automatically, complete with green, yellow, and red status indicators.
How to use it
- 1
Calculate order economics
how much is left after product, shipping, fees, discounts, and ad spend.
- 2
Track the weekly funnel
traffic, cart additions, checkout, and placed orders.
- 3
Follow the 90-day plan
margin first, then conversion and repeat purchases.
What changes in your business
Stop growing at a loss: know how much each order yields and where your store is losing revenue and margin.
Frequently asked questions
Why does revenue go up while cash does not?
Usually because orders leave thin margins after shipping, payment fees, coupons, and media costs. Order unit economics reveals where the breakdown is.
How do you reduce ad dependency?
By driving repeat purchases and activating owned channels: email, WhatsApp, and customer loyalty programs.
What is the first metric an e-commerce business should monitor?
Contribution margin per order. Without it, more sales can simply mean bigger losses.
Other tools on this front
Free material
Where does your growth stall?
A practical 60-minute diagnostic to run with your leadership team. Walk away with your bottleneck, the evidence, and a 7-day plan.