Cases

Stories of transformation.

BGO2 projects and results from the executive career of Bruno Gomes, BGO2's founder. Each story shows the challenge, the turning point, what was done and where it landed.

All cases

18 stories

Tourism, travel tech, corporate travel, and events · B2C and B2B

BG's career · CMO of Grupo Kontik

Grupo Kontik

Bruno Gomes as CMO across four tourism and events businesses.

3.8% → 36.5%

of bookings generated through marketing channels

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Tourism · B2C OTA

BG's career · CMO of Grupo Kontik

Zupper Viagens

More power across owned channels. Less reliance on third parties.

+600%

in owned channel revenue in 30 months, with a ROAS above 25

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Education & Languages · B2C and B2B

Lingopass

From a French school to a B2B language platform.

7.5x

monthly revenue, with 500+ corporate clients in 10 months

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Fashion & Wholesale · B2B

Mega Polo Moda

From a wholesale mall to an integrated digital shopping experience.

R$ 100 million+

in sales in 18 months, breaking even in 15

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Corporate events and incentives · Enterprise B2B

BG's career · CMO of Grupo Kontik

Inovents

Aligning Marketing and Sales in a single process to win enterprise accounts.

R$ 18 million

in qualified pipeline in 5 months

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Travel tech · B2B for SMBs

BG's career · CMO of Grupo Kontik

Kontrip Viagens

From demand generation to B2B buyer activation.

40,000+

qualified SMB leads and 7,000+ new buyers

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Financial services · B2C digital investments

BTG Pactual Digital

An expert, accessible value proposition for digital investing.

200x

launch ROI, with CPL at 30% of the planned ceiling

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Manufacturing & Construction · B2B and B2B2C

Saint-Gobain

A content ecosystem for job-site material specifiers.

+500%

in traffic over 6 months, with 8k+ architect and engineer leads

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Higher Education · B2C

Uniasselvi

Media measured by enrollment, not sign-ups.

18k+

online enrollments in 12 months, with ROAS above 18

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Hospitality · B2C and B2B

Atlantica Hotels

Unified management across 19 independent hotels.

-40%

in CPA over 12 months, with 80% more volume and ROAS above 8.9

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Tourism · B2C E-commerce

MSC Cruzeiros

Strategy and media aligned with the cruise buyer journey.

ROAS 44

in campaigns aligned with the buyer journey

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Parking & Mobility · B2C

Estapar

Connecting digital convenience to parking operations.

+30%

ROAS even before the new website

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Retail · Supermarkets and B2C E-commerce

Walmart Brasil

Dayparted offers and media measured by in-store visits.

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Craft beer · B2C

Cervejaria Karavelle

Discovering a beer became an experience with Seu Jorge.

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Financial services · Digital accounts

HSBC France

Programmatic media measured by accounts opened.

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Financial services · Digital accounts

Sofisa Direto

Brand and media working together to drive opened accounts.

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BM&F Bovespa

Financial markets · B2B2C digital communications

BM&F Bovespa

Up-to-date content for those who advise investors.

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Human development · B2C and B2B services

Cochicho das Águas

A digital presence that connects people to courses and care.

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Strategic studies

Strategies BGO2 developed for market challenges.

Strategic study

Proposed strategy for TudoAzul

A competitive digital marketing strategy for the loyalty program.

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Strategic study

Proposed strategy for Grand Cru

A digital marketing proposal driven by channel strategy.

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