Impact material · Branding
What does a brand without meaning cost?
A calculator to put in R$ what the lack of meaning costs you: the discounts you hand out to close deals and the cost of buying customers that a strong brand would bring on its own.
Who it is for: Partners, marketing, and sales. · Time: 30 minutes to complete the calculator.
The guide and spreadsheet are currently in Portuguese.
You need this material if…
- Your sales reps need discounts to close most deals.
- Few customers arrive asking for your brand by name.
- Customers describe your company using words you never chose.
- When ads stop, sales stop right along with them.
What you get
- How much unhealthy discounting drains from your margin each year.
- How much extra you pay for customers that a strong brand would attract naturally.
- The total cost of lacking meaning, in R$ and as a % of revenue.
- Three recovery scenarios and your first steps.
- PDF guide and Excel spreadsheet with a completed example (in Portuguese)