Parking & Mobility · B2C
Estapar: +30% ROAS Even Before the New Website
Quick answer
Estapar increased campaign ROAS by 30% before launching its new website. The results came from restructuring media and developing a visual language built for digital.
Case overview
| Company | Estapar |
|---|---|
| Industry | Parking and Mobility |
| Business model | B2C, online sales, and physical locations |
| Scope | Diagnostic, performance media, creative language, and planning for the new website |
| BGO2 Fronts | Growth & Revenue, Social & Content |
The challenge
Build digital channels capable of supporting revenue online and at physical locations, revisiting positioning, communication, and the purchase experience.
The turning point
Start with media. Campaign restructuring drove gains even before the new website was ready.
What we did
- 01
Business, marketing, market, and technology diagnostic, with cycle-based targets.
- 02
Restructuring Google Ads and paid social campaigns.
- 03
Visual language tailored to the digital environment.
- 04
Planning for a new website and a streamlined purchase journey.
Results
+30%
ROAS before the new website
What this case teaches
Digital convenience makes sense when it connects customer intent with the physical service they are going to use.
Frequently asked questions
- Can you improve results before rebuilding the website?
- Yes. At Estapar, restructuring media boosted ROAS by 30% before the new website even launched.
- How does digital help a brick-and-mortar business?
- By shortening the path between customer search and service usage, through frictionless online purchasing and targeted media.
Results recorded by the project leadership.
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