Fashion & Wholesale · B2B
Mega Polo Moda: R$ 100 million (BRL)+ in marketplace sales in 18 months
Quick answer
The Mega Polo Moda marketplace surpassed R$ 100 million in sales in 18 months and reached break-even in 15. The result came from treating digital as an extension of the physical mall, complete with logistics, seller training, and B2B loyalty.
Case overview
| Company | Mega Polo Moda, wholesale fashion mall |
|---|---|
| Industry | Fashion and wholesale |
| Business model | B2B, marketplace connecting manufacturers and multi-brand retailers |
| Scope | Digital transformation, marketplace, loyalty, and communications |
| BGO2 Fronts | Leadership, Growth & Revenue, CRM & Data, Social & Content |
The challenge
Connecting manufacturers and multi-brand retailers in a digital journey without losing the relationship with the physical mall: visits, purchase frequency, and loyalty.
The turning point
More than just opening a digital storefront. The marketplace launched with an operational backbone: logistics, trained sales reps, and a post-purchase program to support retailers after their first order.
What we did
- 01
Creation of a wholesale marketplace connecting apparel manufacturers with retailers.
- 02
Logistics support and sales team enablement.
- 03
Retailer experience and education hub.
- 04
B2B loyalty program and ongoing communication integrating physical and digital.
Results
R$ 100 million+
in sales (GMV) in 18 months
15 months
to marketplace break-even
+50%
purchase frequency
-30%
churn
+15%
revenue
+40%
B2B foot traffic
What this case teaches
In B2B, the digital experience relies as much on operations and buyer education as it does on the purchasing interface.
Frequently asked questions
- How long does it take for a B2B marketplace to break even?
- At Mega Polo Moda, 15 months to break-even, generating over R$ 100 million in sales in 18 months.
- Does digital empty out the physical mall?
- Not when the two are integrated. Here, B2B foot traffic grew 40% alongside the marketplace.
Results recorded by the project leadership.
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