Financial services · Digital accounts
Sofisa Direto: creative concept and media to open digital accounts
Quick answer
BGO2 created the communication concept for Sofisa Direto and aligned brand with performance media around a single goal: opening digital accounts.
Case overview
| Company | Sofisa Direto (Banco Sofisa) |
|---|---|
| Industry | Financial services |
| Model | B2C, banking, and digital investments |
| Scope | Creative concept, digital communications, and performance media for account opening |
| BGO2 Fronts | Branding, Growth & Revenue |
| Timeline | 2014 to 2016 |
The challenge
Gain ground among banks and digital investment platforms through a clear brand and campaigns that drive opened accounts.
The turning point
Getting brand and media to work together: creative concepts guiding the ads, and ads measured by opened accounts.
What we did
- 01
Creative concept for brand communications.
- 02
Performance media campaigns focused on account opening.
- 03
The full journey from ad to opened account, with end-to-end measurement.
What this case teaches
Brand and performance deliver better returns when working toward the same goal.
Frequently asked questions
- Does branding help open accounts?
- Yes, when the brand concept guides the ads and shapes the entire experience through to the opened account.
- What should you measure in an account-opening campaign?
- Opened accounts and cost per account, along with the full path that led there.
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