Financial markets · B2B2C digital communications
BM&F Bovespa: digital communications for investment advisors
Quick answer
BGO2 structured digital communications at BM&F Bovespa for investment consultants and advisory firms: clear, continuously updated content so these professionals had better insights when recommending investment portfolios to their clients.
Case overview
| Company | BM&F Bovespa |
|---|---|
| Industry | Financial markets |
| Model | B2B2C, through consultants and advisory firms |
| Scope | Digital communications strategy and structure, content for investment professionals |
| BGO2 Fronts | Social & Content |
| Timeline | 2014 to 2016 |
The challenge
Become the benchmark for professionals advising investors, delivering technical insight in accessible, continuously updated language.
The turning point
Engaging the advisor, not just the end investor. The same content system logic used with specifiers in construction.
What we did
- 01
Digital communications strategy tailored for consultants, consultancies, and investment advisory firms.
- 02
Accessible language for complex financial market topics.
- 03
Up-to-date content to support investment portfolio recommendations for clients.
What this case teaches
In complex markets, educating the advisors takes you further than speaking directly to the end audience.
Frequently asked questions
- What is B2B2C communications?
- It means engaging the professionals who influence the end customer's decision, such as consultants and advisors.
- Why engage investment advisors?
- Because they guide how their clients' portfolios are built.
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