Human development · B2C and B2B services
Cochicho das Águas: higher course demand three months after the new website launch
Quick answer
Three months after launching the new website, Cochicho das Águas saw a noticeable increase in course demand. The result came from digital strategy, personas, and a website designed for experience and performance, complete with lead generation.
Case overview
| Company | Cochicho das Águas |
|---|---|
| Industry | Human development and psychotherapy |
| Business model | B2C and B2B, courses, clinical care, organizational, and in-company sessions |
| Scope | Digital marketing strategy and consulting |
| BGO2 Fronts | Social & Content, Growth & Revenue |
The challenge
Increase demand for courses and sessions by aligning identity, positioning, website, and lead generation.
The turning point
Giving each offering a clear path. Personas and positioning structured communication by type of demand.
What we did
- 01
Digital strategy, personas, content, SEO, social media, and paid search.
- 02
Guidance for a new website focused on experience and performance.
- 03
Audiovisual content and callouts to turn interest into inquiries.
- 04
Ongoing consulting for social media and performance.
What this case teaches
In trust-based services, offer clarity and the contact experience are essential parts of acquisition.
Frequently asked questions
- How long does a new website take to generate demand?
- At Cochicho das Águas, the increase in course demand became noticeable three months after launch.
- Can therapeutic services generate leads?
- Yes, with respectful messaging and clear paths for each type of care.
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