Craft beer · B2C
Cervejaria Karavelle: a video tasting experience with Seu Jorge
Quick answer
Karavelle gained a content journey taking consumers from discovery to purchase. The path was an interactive video tasting menu featuring brand partner Seu Jorge, concluding with an exclusive coupon.
Case overview
| Company | Cervejaria Karavelle |
|---|---|
| Industry | Craft beer |
| Business model | B2C |
| Scope | Branded content, interactive video, and performance |
| BGO2 Fronts | Social & Content, Growth & Revenue |
The challenge
Connect craft beer consumers with Karavelle through an experience that unites discovery, engagement, and conversion.
The turning point
Give consumers a reason to try before making the offer. Seu Jorge leads the discovery instead of just being the face of an ad campaign.
What we did
- 01
Interactive video tasting menu with Seu Jorge.
- 02
Styles, pairings, and beer culture presented in an easily navigable format.
- 03
Mini-documentaries featuring the master brewer and the founder.
- 04
Exclusive coupon at the end of the journey to bridge content and purchase.
What this case teaches
Branded content drives more sales when it educates about the product and provides a clear next step.
Frequently asked questions
- What is interactive branded content?
- Branded content where the audience chooses their own path. Here, each user explored beer styles and food pairings.
- How do you turn content into sales?
- By closing the journey with a coherent offer, such as the exclusive coupon at the end of the experience.
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