Strategic study · Aviation and loyalty
TudoAzul: Proposed strategy for TudoAzul
Quick answer
BGO2 developed a competitive digital marketing strategy for the TudoAzul loyalty program. The study tackled the challenge of engaging members in a contested points market.
Case overview
| Company | TudoAzul |
|---|---|
| Industry | Aviation and loyalty |
| Business model | B2C, loyalty program |
| Scope | Digital marketing strategic study |
| BGO2 Fronts | Growth & Revenue, CRM & Data |
The challenge
Build a digital marketing direction for a loyalty program in a highly competitive points market.
The turning point
Starting from member behavior, rather than just promoting offers.
What we did
- 01
Loyalty market assessment.
- 02
Competitive digital marketing strategy.
What this case teaches
A sound strategy starts by understanding what brings customers back.
Frequently asked questions
- Is this an execution case study?
- No. It is a strategic study developed for a specific market challenge.
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