Retail · Supermarkets and B2C E-commerce
Walmart Brasil: The Website That Adapted Offers to the Customer's Moment
Quick answer
BGO2 structured Walmart Brasil's digital presence with a website that dynamically changed offers based on user behavior and time of day, alongside drive-to-store campaigns measured by 3-hour coupons. All backed by a new branding and digital communication strategy.
Case overview
| Company | Walmart Brasil |
|---|---|
| Industry | Retail (supermarkets and e-commerce) |
| Model | B2C, physical stores, and e-commerce |
| Scope | Full digital infrastructure, website personalization, drive-to-store media, branding, and digital communication |
| BGO2 Fronts | Branding, Social & Content, Growth & Revenue, CRM & Data |
| Timeline | 2014 to 2016 |
The challenge
A retailer with thousands of products and vastly different buying occasions throughout the day needed digital to drive foot traffic to stores, and needed that impact to be measurable.
The turning point
Stop showing the same storefront to everyone. The website began adapting to each customer's moment, and media performance was measured by store visits, not clicks.
What we did
- 01
Complete digital infrastructure, from the website to media operations.
- 02
A website featuring dynamic offers that adapted to user behavior and time of day based on peak consumption patterns. For example: during the evening commute home, shoppers with that routine saw featured images of fresh bread, an invitation to stop by the store.
- 03
Paid drive-to-store campaigns featuring lead generation tracked via 3-hour coupons, linking ad exposure directly to in-store purchases.
- 04
Branding and digital communication strategy.
What this case teaches
The right offer is the one served at the right time; personalizing by habit and schedule bridges digital engagement and in-store purchases.
Frequently asked questions
- What is drive-to-store?
- Digital campaigns designed to drive foot traffic to physical stores, measured by actions that connect the ad to a visit or purchase, such as coupons.
- Why 3-hour coupons?
- Because a short expiration window drives immediate store visits and allows linking the in-store purchase directly to the campaign that generated the coupon.
- What does personalizing offers by time of day mean?
- It means showing each person the most relevant products for that time of day and their buying habits.
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