Strategic study · Beverages · Channel strategy
Grand Cru: Proposed strategy for Grand Cru
Quick answer
BGO2 developed a digital channel strategy for Grand Cru. The study set the digital marketing direction before any execution.
Case overview
| Company | Grand Cru |
|---|---|
| Industry | Beverages, wine |
| Business model | B2C, retail stores and e-commerce |
| Scope | Digital channel strategic study |
| BGO2 Fronts | Growth & Revenue, Social & Content |
The challenge
Define a digital channel strategy for a wine importer and retailer.
The turning point
Set the direction before executing: defining a role for each channel along the journey.
What we did
- 01
Digital marketing proposal.
- 02
Channel strategy.
What this case teaches
Planning channels around their role in the journey prevents fragmented spend.
Frequently asked questions
- Is this an execution case study?
- No. It is a strategic study developed for a specific market challenge.
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